Heavenly hawaiian coffee farm
Content Creation - Branding - Creative direction Social media Management - email drip campaigns Team Leadership - Fundraising Campaign project manager
When I was hired as the Marketing Director of one of the top-rated agritourism farms in Hawai’i, I spearheaded a brand overhaul with the farm founder and leadership team to unearth their true voice, aesthetic, and vision for the business. We stayed true to their sustainable agriculture roots while embracing their desired trajectory towards becoming a luxurious tourist destination.
Additionally, I led a marketing team that created an extensive collection of brand-aligned Instagram and Facebook posts, email newsletters, and physical marketing materials. We completed a successful IPO campaign through an aggressive email and social media marketing strategy, converting 849 customers to investors and raising our maximum funding goal of over $1.2 million in less than 30 days.
Click HERE to view the official investor profile created by my team
Click to HERE view The
Heavenly Hawaiian brand guide
“When Samantha joined us, our brand lacked cohesion and clarity. She played a pivotal role in shaping and unifying our message, helping us connect with our customer base in a way that directly contributed to a successful $1.2M fundraise (in just 30 days). That achievement was critical to the survival and growth of the business. An intelligent self-starter with a strong work ethic, she excelled at both independent initiatives and team collaboration. Her deep understanding of our marketing and business goals made her an invaluable voice in strategic planning, and she left a lasting mark on the history of our company during her time with us. Her contributions were so impactful that we still reference her work and talk about her influence in the office years later, which is a true testament to the standard she set and the legacy she left behind.
She has a rare ability to help businesses define their mission, vision, and brand voice, and she led digital campaigns with measurable success, including converting customers into investors during our fundraise. With a strong understanding of agriculture and wellness audiences, she connected deeply with our customer base as a Kona coffee farm, and she proved herself a capable team leader who could guide and inspire others.”
Brett Strawn
Director of Finance, Heavenly Hawaiian