Local pastures
Social media Management - content creation
As the part-time social media manager for Austin’s only 100% Farmer-owned brick and mortar, my goal is to educate our community on the importance of regenerative agriculture, animal-based nutrition, and the Central Texas food economy.
I create content that reflects the owners’ request for authentic, raw farming moments with approachable, entertaining media that resonates with our down-to-earth audience. Even with just a few posts a week, our followers and engagement have significantly grown in just a few months.
One of our goals is Educating our audience on essential, yet underrepresented health topics
For our educational posts, I always ensure the information is clear, concise, and from trusted sources.
“Having worked alongside Samantha for the past year and a half at Local Pastures, I have been able to see her grow and excel in many different aspects of her role. Because we are a small team, I have had the opportunity to observe her in a wide range of responsibilities, and she has consistently impressed me with her adaptability, professionalism, and dedication.
Her knowledge of health and wellness is both broad and deeply rooted—drawing from her farming background in Hawaii as well as her own personal research and continued self-growth. She shares this knowledge with customers in a way that is approachable, supportive, and inspiring. Whether someone is just beginning their health journey or has decades of holistic experience, Samantha meets them where they are, making sure they feel heard and respected.
In addition to her in-person strengths, Samantha has also taken on the responsibility of managing our social media presence. Despite not having a big budget to put towards marketing, Samantha has transformed our Instagram into an engaging, educational, and fun platform that highlights the importance of eating local and regeneratively. Thanks to her creativity and methodical posting strategy, we have seen a noticeable increase in followers, engagement, and overall community awareness of Local Pastures.
Samantha is not only an outstanding employee but also a genuine asset to any team. She brings knowledge, curiosity, creativity, and a customer-first mindset into everything she does.”
Ceirra Flores
Manager, Local Pastures N. Lamar