Local pastures
Social media Management
content creation
As the social media manager for Austin’s only 100% Farmer-owned brick and mortar, my goal was to educate our community on the importance of regenerative agriculture and the Central Texas food economy.
I created content that reflected the owners’ request for authentic, raw farming moments with an approachable feel that resonated with our down-to-earth audience.
We wanted to educate our followers on the health benefits of consuming organic, unprocessed food and supporting our local food system. I made sure the captions and content contained valuable information that was easy to understand and practical for implementing into a busy, healthy lifestyle.
Additionally, one of the owners is a big comedy fan, so we included some creative knee- slappers throughout the feed to keep things fun and fresh.
With just a few posts a week, our followers and engagement significantly grew in just a few months.
Increased Followers by 18.92%
Increased engagement rate from 1.05% to 3.9%
Increased post shares by 1.3K%
Increased reach by 42.7%
NOTE: Not all of the posts on the Local Pastures feed were created and posted by me. I have included links for the posts that best reflect my work below.
“Having worked alongside Samantha for the past year and a half at Local Pastures, I have been able to see her grow and excel in many different aspects of her role. Because we are a small team, I have had the opportunity to observe her in a wide range of responsibilities, and she has consistently impressed me with her adaptability, professionalism, and dedication.
Her knowledge of health and wellness is both broad and deeply rooted—drawing from her farming background in Hawaii as well as her own personal research and continued self-growth. She shares this knowledge with customers in a way that is approachable, supportive, and inspiring. Whether someone is just beginning their health journey or has decades of holistic experience, Samantha meets them where they are, making sure they feel heard and respected.
In addition to her in-person strengths, Samantha has also taken on the responsibility of managing our social media presence. Despite not having a big budget to put towards marketing, Samantha has transformed our Instagram into an engaging, educational, and fun platform that highlights the importance of eating local and regeneratively. Thanks to her creativity and methodical posting strategy, we have seen a noticeable increase in followers, engagement, and overall community awareness of Local Pastures.
Samantha is not only an outstanding employee but also a genuine asset to any team. She brings knowledge, curiosity, creativity, and a customer-first mindset into everything she does.”
Ceirra Flores
Manager, Local Pastures N. Lamar